Innovation Process Design
Design and delivery of impactful innovation processes
It has often been stated that even a breakthrough idea by itself contributes only 10% to the success of a new product or service and that the remaining 90% is the result of stringent and thorough implementation. While we think this an oversimplification, we do agree that, when it comes to successful innovation, creativity is frequently overrated and the rest of the less flashy process is often seen as an afterthought. In our experience, it is bold ambition, ruthless discipline, structure and stubborn perseverance which opens up the space, in which “the new” can become reality and ultimately make a significant difference.
Hand-made innovation: from exploration to idea generation to validation.
Short time. Workable ideas. Beautiful solutions. Raw productivity. Period.