Design and delivery of impactful innovation processes
Create superior value by partnering with your customers!
Design Thinking and Lean Startup have brought the customer much closer to the process of designing new products and services. The customer co-creation approach takes this idea one decisive step further as it invites the customer to become part of the value chain and thus blurs the boundary between the “inside” and “outside” of the company. By making the customer a collaborator in product development and value generation, not only does the company massively increase the chances of market success but it also realises potential cost savings. We are convinced customer co-creation is a trend with a big future and will become the new norm.